Mercedes-AMG staged a launch in Las Vegas that perfectly captures what the brand wants to radiate in 2025: speed, spectacle, emotion and pure star power. And you can take that literally, because none other than Brad Pitt is the new global face of the brand-new Mercedes-AMG GT 4-Door Coupé.

Not just a facelift. Not just a new four-door GT. This becomes the first production AMG model on the all-new high-performance electric architecture AMG.EA.

Hollywood premiere on the Strip: Brad Pitt waits for his car… and George Russell comes tearing up

Las Vegas served as the backdrop for a stunt that positions AMG perfectly for its new electric era. Brad Pitt was supposedly waiting at the valet stand when his “driver” showed up: none other than Mercedes-AMG PETRONAS F1 driver George Russell.

What followed:

• Pitt staring in surprise at his keys

• A camouflaged prototype

• Russell briefly demonstrating the new GT 4-Door Coupé the way only an F1 driver can

• And all of Vegas waking up.

AMG's message:
This is not an electric four-door GT as we know it, this is a new chapter.

AMG.EA: the electric architecture that changes everything

The new Mercedes-AMG GT 4-Door Coupé is built on the brand-new AMG.EA architecture, a platform designed for electric hyper-performance.

Highlights:

• Three axial-flux motors (extremely compact, extremely powerful)

• Direct liquid-cooled battery for maximum continuous power

• Instant torque, instant response

• Technology derived directly from the CONCEPT AMG GT XX, which broke records at Nardò this summer

AMG promises a completely new driving experience with this: more precision, more traction, more punch and above all: performance that lasts far longer.

Brad Pitt: the new face of AMG

Mercedes-AMG deliberately chose someone who is not just a well-known Hollywood star, but someone who has been a genuine petrolhead for years and will soon shine in F1® THE MOVIE.

“I've always been a lover of top performance, on screen and behind the wheel. That same passion for performance is also in AMG. I'm proud to be part of this next chapter.” Brad Pitt

George Russell on the prototype:

After a day tearing through Las Vegas:

“AMG has created something very special. The car drives fantastically and the performance is impressive. Fans have something special coming their way.” George Russell

When does it arrive?

The Mercedes-AMG GT 4-Door Coupé celebrates its official world premiere in 2026. The prototype we saw in Vegas is still camouflaged, but AMG promises a mix of:

• electric brute force

• recognisable AMG design signature

• and an interior that carries through the new Performance Luxury design direction

Verdict

Mercedes-AMG is making a strategic masterstroke here:

• Pitt for emotion and global attention

• Russell for performance credibility

• An electric four-door GT that reinvents AMG

• And a stunt that fits perfectly with the brand's new direction

The GT 4-Door Coupé will not be a successor. It will be a reinterpretation of AMG performance in an electric era. And if we're to believe Russell, it will be even more than that.