Ferrari Luce reveals interior and interface

Ferrari has officially opened a new chapter in its history. Not with figures, lap times or performance, but with something just as important: feeling.

In San Francisco, the brand unveiled the interior and user interface of its first fully electric sports car, the Ferrari Luce. And anyone expecting this to be a classic “EV story” full of touchscreens and digital excess is entirely mistaken.

Luce is not a model name, it is a philosophy

The name Luce (Italian for light or illumination) was chosen deliberately. Ferrari does not position this model as “the electric Ferrari”, but as a new interpretation of what a Ferrari can be. Here, electrification is not an end goal, but a means. Silence does not become an absence of emotion, but another form of it.

With Luce, Ferrari also introduces a new naming strategy for its models: less technical, more narrative. This is not a successor to something existing, but a new beginning within the range of the prancing horse.

Designed in San Francisco, born in Maranello

Notably, Ferrari did not choose Maranello as the location for this unveiling, but San Francisco, the epicentre of digital innovation and interface design. There, Ferrari has been working with LoveFrom, the creative collective of Sir Jony Ive and Marc Newson, for five years already.

That collaboration is anything but cosmetic. Ferrari gave LoveFrom carte blanche to help shape every aspect of the Luce: from ergonomics and material choice to interaction, tactility and rituals. This is not a design studio that merely “has a look”, but a fully-fledged creative partner.

A cockpit that brings calm, not noise

Step into the Ferrari Luce and you immediately notice something unusual: calm. The cabin is conceived as one clear, logical space, without visual chaos. Hardware and software have been developed together, so that physical switches and digital screens do not contradict one another, but reinforce each other.

Here, Ferrari deliberately swims against the current. Where many electric cars throw everything onto one large touchscreen, Luce goes resolutely for mechanical controls. Switches, toggles and rotary dials are not nostalgic, but functional. Every interaction must be instinctive, without thinking, without distraction.

Steering wheel as a tribute to Ferrari's DNA

The steering wheel is one of the most symbolic parts of the Luce. Ferrari reaches back to the iconic three-spoke Nardi steering wheels from the 1950s and 1960s, but translates that into a contemporary, minimalist form. The aluminium spokes are visible, structural and deliberately not hidden.

The wheel consists of 19 CNC-machined parts and is made entirely from 100% recycled aluminium, developed specially for this model. The result is not only aesthetic, but also functional: the wheel is 400 grams lighter than that of a current Ferrari.

The controls are logically grouped into two analogue modules, inspired by Formula 1. Every switch has been tested for both mechanical and acoustic feedback feel, together with Ferrari's test drivers.

A start-up procedure you will remember

You do not start the Luce with an anonymous button. Ferrari introduces a physical key made from Corning® Gorilla® Glass, a first for the car industry. That key contains an E Ink display that only consumes energy when its colour changes.

When you place the key in the central dock, a choreography begins: the colour changes, screens light up, the interior comes to life. No sound, but anticipation. This is Ferrari translating emotion into silence.

Displays with depth, not with flashiness

The Luce features three screens: a moving driver display (binnacle), a central control panel and a display at the rear. The binnacle is remarkable: it moves together with the steering wheel and combines two overlapping OLED screens with physical depth, thanks to recesses and glass lenses.

For this, Ferrari worked together with Samsung Display to create an ultra-thin OLED solution that feels digital and analogue at the same time. The graphic style is deliberately minimalist, inspired by classic Veglia and Jaeger instruments. Less cognitive load, more focus on driving.

AutoNext Take

The Ferrari Luce shows that Ferrari does not copy its electric future from others, but redefines it on its own terms. Where competitors focus on screens, software and gimmicks, Ferrari chooses feeling, tactility and ritual.

This is not an EV that happens to wear a Ferrari badge. This is a Ferrari that happens to be electric. The full unveiling (including exterior) follows in May 2026 in Italy.