:focal())
Lamborghini Scraps First Fully Electric Model: “EVs Are an Expensive Hobby”
In 2023, Lamborghini unveiled the Lanzador Concept, an electric 2+2 that was meant to mark the beginning of a new era in Sant’Agata Bolognese.
Today, that chapter is officially closed. The production version of the Lanzador has been scrapped. Lamborghini calls full electrification an “expensive hobby” in the current climate.
:focal())
The Reality: Customers Do Not Want an Electric Lamborghini
CEO Stephan Winkelmann puts it remarkably clearly: acceptance of a fully electric Lamborghini among their core customers is “almost zero”. That is not a small nuance. That is a clear market message.
After internal discussions and conversations with dealers and customers, Lamborghini decided at the end of 2025 to pull the plug on the EV project. Not because they cannot do it technically. But because the demand simply is not there. For a brand that lives on emotion, sound, vibration and mechanical drama, a silent supercar turns out to be a hard sell.
“An Expensive Hobby”
Winkelmann put it sharply:
“Investing heavily in full EV development while the market and the customer are not ready for it would be an expensive hobby and financially irresponsible.”
That is notable, especially in a sector where brands are under pressure to electrify faster than ever. But Lamborghini is not a volume brand. It sells emotion, exclusivity and character. And according to the chief executive, that emotional connection is still missing from electric powertrains today.
The Future Is Hybrid, Not Electric
Does this mean Lamborghini is against electrification? No. On the contrary. The brand is already fully electrified today through plug-in hybrids:
Revuelto
Urus SE
Temerario
The strategy is clear: PHEV as a compromise. Electric boost for performance and emissions benefit, combined with a combustion engine for character and sound.
The planned electric Urus will therefore not happen. The next generation Urus will also remain plug-in hybrid. And the Lanzador? It may return as a hybrid variant towards the end of the decade.
What Does This Mean for the Industry?
Lamborghini’s decision is more significant than it appears at first glance. The EU is pushing towards an almost complete emissions reduction for new cars by 2035. By 2030, fleet emissions must already be 55% lower than in 2021. Electrification is therefore not a choice, but a mandatory path. Yet Lamborghini shows that regulation and market reality do not always move in sync.
In 2025, the brand delivered a record 10,747 cars, largely thanks to hybrid models. That confirms their customers are open to electric assistance, but not to full electrification.
While Ferrari will soon launch its first fully electric model and Bentley unveils its first EV this year, Lamborghini is choosing to pause. No panic. No haste. No blind investment.
AutoNext Take
This is not an anti-EV story. This is a brand that understands its target audience. Lamborghini sells theatre. Mechanical brutality. An emotional explosion with every movement of the accelerator. Until an electric powertrain can reproduce that same feeling, Sant’Agata will stick with hybrids.
Is this a temporary delay? Probably. Is it a sensible business decision? Absolutely. The electric supercar is coming. Just not today, according to Lamborghini.
