Fiat celebrates 127 years with two new family SUVs called Grizzly
Fiat throws itself a birthday party, with a bear-themed twist
Most brands mark a birthday with a limited edition and a nice press photo. Fiat, celebrating its 127th, has gone a bit further, unveiling two entirely new family SUVs in a tongue-in-cheek film that turns a trip to a sleepy Italian registry office into a surprise test drive. Say hello to the Grizzly and the Grizzly Fastback.
Two SUVs, two kinds of buyer
The clever bit is that Fiat is launching two versions for two different sorts of family. The regular Grizzly is a straightforward C-segment SUV, 4.40 metres long and built around space, comfort and everyday practicality. The Grizzly Fastback is a touch longer at 4.50 metres, trading a little conventional SUV boxiness for a more distinctive, swept-back silhouette, while still offering serious usability with a generous 600-litre boot. Same family focus, two different looks.
Hybrid or fully electric
Both body styles offer a choice of hybrid and fully electric powertrains, with outputs of up to 145 hp. That gives buyers a sensible spread, from an efficient electrified petrol option to a zero-emissions EV, without pushing into pricey performance territory. This is squarely about affordable, no-stress family motoring rather than outright power, and there are seven colours to pick from.
When and where you can get one
The Grizzly twins make their public debut at the Paris Motor Show in October 2026, with the market launch following in the fourth quarter of 2026. Fiat is aiming them at Europe, the Middle East, Africa and South America, so European buyers are very much front and centre this time. Fiat CEO and Stellantis marketing chief Olivier Francois said the pair complete the FIAT lineup with two variants for different customer groups, both designed around family daily needs.
AutoNext Take
There is something rather likeable about this. Fiat has always been at its best when it makes honest, affordable cars for real people, and a pair of practical family SUVs, one sensible and one a bit more stylish, fits that brief nicely. The playful registry-office reveal is very on-brand too, a reminder that Fiat still knows how to be charming, much like the cheerful little Topolino Sport it showed off earlier this year.
The real test, as ever, will be price and how they drive, and that 145 hp ceiling means these will live or die on value and everyday usability rather than excitement. But in a European market crying out for sensibly priced family transport, two fresh Fiat SUVs with a hybrid and an electric option feel well judged. We will reserve final judgement for Paris.
