Maserati just made its electric Grecale a lot more tempting
An eleven-grand cut turns a tempting electric SUV into a serious buy
Maserati has taken a sizeable chunk off the price of its electric SUV. The Grecale Folgore now starts at €98,700, down €11,250 from the €109,950 it cost before, and that makes one of the most stylish electric SUVs on sale a much more serious proposition. Crucially, it also drops the Trident's electric SUV under the symbolic €100,000 line.
The numbers
The headline is simple: the Grecale Folgore has gone from €109,950 to €98,700, a saving of €11,250. That is a meaningful cut in a segment where badge and price are everything, and it lines the electric Grecale up far more aggressively against premium electric SUVs from Germany. The Folgore is the all-electric version of Maserati's mid-size SUV, sitting alongside the petrol Grecale models that were also recently updated.
Why Maserati is doing it
The honest reading is that Maserati needs to sell more cars, and the electric Folgore models have been a hard sell at their original prices. A brand that leans on exclusivity still needs volume to survive, and the Grecale is its most accessible, most mainstream model, the one most likely to bring new customers to the Trident. Making the electric version more affordable is a logical way to get more of them moving in a cooling EV market.
Still a proper Maserati
None of this changes what the Grecale Folgore actually is, and it is good. It looks fantastic in a way German rivals rarely manage, it is quick, and it carries the kind of design flair and badge appeal that money cannot always buy. We genuinely rate it as one of the more desirable electric SUVs out there, and a lower price only sharpens that argument. This is the same talented, stylish car, just with a much friendlier number on the window.
AutoNext Take
We have said before that Maserati is fighting for its future, so a sharp price cut on the Grecale Folgore is exactly the pragmatic, unsentimental move the brand needs. The Grecale was always a lovely thing let down by a steep electric price, and an €11,250 cut fixes a big part of that. For buyers, this is now one of the most stylish electric SUVs you can get for the money, with a badge that still turns heads. Maserati needed to start selling cars, and making a genuinely desirable one this much cheaper is how you do it.
