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Gucci is becoming the title partner of Alpine F1, making it the first luxury fashion house to serve as title partner of a Formula 1 team. And honestly, it makes more sense than it probably should. Because modern Formula 1 is no longer just racing. It is sport, entertainment, fashion, travel, content, status and global visibility compressed into one of the most powerful luxury platforms in the world.

Lamborghini is celebrating 20 years of Ad Personam. And honestly, this is more important than it first sounds. Because Ad Personam is not just Lamborghini’s customisation department. It has become one of the clearest expressions of what modern Lamborghini actually is: loud when it wants to be, obsessive in the details, deeply personal, and increasingly built around the idea that no two cars should feel exactly the same.

The new Xiaomi YU7 GT has claimed the SUV record at the Nordschleife, and depending on which run you look at, the story gets even more brutal. Xiaomi first communicated a 7:34.931 lap, enough to edge the Audi RS Q8 performance and its previous 7:36.698 benchmark. Then the official Nürburgring listing appeared with an even quicker 7:22.755 lap for the YU7 GT with Track Package, driven over the full 20.8 km Nordschleife.

Lotus has just made the Emira even more interesting. Meet the Lotus Emira 420 Sport, the most powerful, lightest and most aerodynamically focused Emira so far. It is not cheap, starting from €129,900 in Europe, but honestly, this is seriously cool. And the best part? There is now a removable tinted glass roof panel.

After years of being more memory than momentum, the brand is now preparing its next major step: the new Lancia Gamma. And against all odds, we are somehow quite into it. It is designed and built in Italy, carries a historic name, and seems to understand that elegance still matters in a market full of angry-looking SUVs.

Did you know about Rossa? Because honestly, we should probably talk about it more. This is not another generic render brand promising a 2,000 hp electric hypercar that will never exist. Rossa is a Bologna-based performance car project building something much more interesting.

Ferrari has finally done it. The first fully electric Ferrari is here, and it is called the Ferrari Luce. But this is not the low, silent EV hypercar many people probably expected. Ferrari has chosen a much more surprising direction. The Luce is a five-seat, four-door, all-electric Ferrari, developed around a dedicated EV platform, four electric motors, active suspension, four-wheel steering and a completely new design language.

According to German media, Porsche is temporarily interrupting parts of production at its main Stuttgart-Zuffenhausen factory, where the Taycan is built alongside icons like the 911. Porsche officially points to natural order-book fluctuations, maintenance and modernisation work, while also saying production is being aligned with demand to avoid building unwanted stock.

There are cars you admire. There are cars you respect. And then there are cars that make you open the listing three times, just to check if it is actually real. This week’s Car of the Week is exactly that kind of car: a 2023 BMW ALPINA B5 GT Touring, finished in Imola Red II, showing just 620 kilometres and offered at €185,000 excl. VAT. Yes, 620 kilometres. No, that is not a typo.