Ferrari turned a Purosangue into a rolling ode to the Mediterranean
This is what happens when a Ferrari owner picks the sea as a starting point
Most people configure a car by ticking boxes. At Ferrari's Tailor Made level, you start with an idea and build a car around it. This one-off Purosangue took the Mediterranean Sea as its brief, and the result is a car that feels less like a spec sheet and more like a summer on the Italian coast, distilled into paint and leather.
The colour that started it all
The car is finished in Blu Capri, a shade drawn from Ferrari's Cavalcade Collection and named after the island that has long stood for effortless Italian glamour. It is a deep, luminous blue meant to echo Mediterranean water, and the clever part is what Ferrari has done with it: rather than stopping at the door, the colour flows inside, where matching aluminium trim carries the same tone through the cabin. Exterior and interior are designed to speak to each other, not to sit in separate worlds.
Craftsmanship in the details
Inside, the star pieces are the Goldrake seats, trimmed in grey Poltrona Frau leather and embroidered with prancing horses stitched in Black Madeira thread, a beautifully understated bit of hand-finished detail. Ferrari has added blue touches across the centre console and steering wheel, its badge worked into the headrests, and finished the driving environment with carbon shift paddles. It is the kind of quietly obsessive personalisation that only reveals itself the longer you look.
Part of the Inedita Collection
The car belongs to the Inedita Collection within Ferrari's Tailor Made programme, the service that lets a customer shape almost every element of their car to a personal vision. Underneath the artistry, of course, is a proper Ferrari: the Purosangue is Maranello's four-door, four-seat family car, powered by a naturally aspirated 6.5-litre V12 with 725 hp. But on a commission like this, the engine is almost beside the point. The story here is the styling, the theme and the craft.
AutoNext Take
This is Ferrari doing exactly what only Ferrari can, and doing it beautifully. Anyone can order a fast SUV; only a handful of people on earth can commission one built around a feeling, a place and a colour, then have Maranello's craftspeople chase that idea through every stitch and surface. The restraint is what makes it work. A lesser take on a Mediterranean theme would drown the car in nautical cliches, but a single, gorgeous blue carried carefully from the paint to the trim to the thread is far more convincing, and far more tasteful.
It is easy to be a little sniffy about a personalised Purosangue when so much of the world debates whether Ferrari should build an SUV at all. But sneer at the concept and you miss the point of the object. This is a genuine piece of design, a demonstration that a car really can be a personal canvas at the very top of the market, and a reminder that the thing money buys at this level is not more speed but more meaning. Whoever ordered it clearly has taste, and Maranello did the idea justice.
