Lamborghini made an Apple Vision Pro app, if you still remember the Vision Pro
Genuinely clever tech, on a headset the world quietly forgot
Here is a genuinely cool piece of tech, on a device the world mostly forgot about. Lamborghini has launched an official app for Apple's Vision Pro headset that lets you place full-scale, ultra-detailed digital Lamborghinis in your own home, and walk around them as if they were really there. Remember the Vision Pro? Exactly. But the app itself is rather brilliant.
Park a Revuelto in your living room
The app uses the Vision Pro's spatial computing to drop high-fidelity digital Lamborghinis into your world. In Shared Space mode you can position a car in your actual room at a true 1:1 scale, or shrink it to fit, while Full Immersion mode places you and the car inside bespoke Lamborghini-designed digital environments. There is spatial audio too, so each model's engine note shifts realistically as you move around it, and everything is controlled with just your eyes and hands, no controllers required.
See beneath the skin
The genuinely useful bit is what you can see. The app lets you peel back the bodywork to explore the structure underneath, visualise the aerodynamics with 3D airflow streamlines, and study the powertrain and spaceframe, as well as poke around the interior. As communications director Tim Bravo put it, the platform lets Lamborghini show more than what is visible from the outside. There are also designer journeys built around the brand's Y-shape and Hexagon design motifs, complete with original 3D sketches.
The line-up, and a digital debut
Four cars feature at launch: the V8 hybrid Temerario, the V12 hybrid Revuelto flagship, the Urus SE and the brand-new Urus SE Performante. Neatly, the 812 hp Urus SE Performante actually made its digital debut in the app ahead of its physical reveal. The Lamborghini app is available now on the App Store for Apple Vision Pro, having launched on 7 July 2026.
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We will be honest: this is genuinely impressive, and also a little bit funny. Being able to summon a full-scale Revuelto into your living room, hear its V12 move around you and strip away the bodywork to study the aero is exactly the sort of thing spatial computing was made for, and it is a lovely showcase for a brand this theatrical. The catch, of course, is the hardware. Apple's Vision Pro is eye-wateringly expensive and owned by very few people, so this brilliant app will reach a tiny audience. Still, as a statement of intent, and a bit of fun for the handful who can use it, it is hard not to smile at. The bigger question mark hanging over Lamborghini is not tech but ownership, with parent VW reportedly weighing a sale of the brand.
