Lotus is coming to Poland, and it is bringing the whole range
One of Europe's fastest-growing sports car markets finally gets official Lotus
Lotus is entering the Polish market officially. The British sports car maker has appointed Grupa Pietrzak as its national importer, with the first showrooms and service centres set to open in Warsaw and Katowice by the end of 2026. For a country that ranks among Europe's ten largest car markets and one of its fastest-growing sports car segments, official Lotus representation has been a long time coming.
Who is Grupa Pietrzak
Grupa Pietrzak is not a newcomer to luxury cars. The company has operated for more than 30 years and represents several premium brands in Poland through its La Squadra concept. Founder Bogdan Pietrzak leads the wider organisation, while Piotr Pietrzak heads the new Lotus Poland operation. That depth of experience with high-end customers is exactly what a brand like Lotus needs when it enters a market where the buyer base is small, demanding and discerning.
The full range, from Emira to Evija
Polish buyers will get access to the complete Lotus line-up. That starts with the Emira, the brand's combustion-engined sports car still offered with a V6 and a manual gearbox, an increasingly rare combination. Above it sits the new electric era: the Emeya grand tourer and the Eletre SUV, including the Eletre X. At the very top is the Evija, the all-electric hypercar producing more than 2,000 hp. It is a line-up that spans combustion, electric and hybrid power in a way few rivals can match.
Piotr Pietrzak framed the timing as deliberate. "Lotus enters Poland at an exceptional historical moment," he said. "The brand consistently expands its offering across different power sources, and this diversity represents significant strength."
Where to find it
Two locations anchor the launch. The Warsaw showroom on Wirażowa 21 is already operational, while the Katowice site on Feliksa Bocheńskiego 109 is still to come. Both will combine sales and after-sales service, which matters for a brand whose owners expect proper factory-trained support rather than a generic workshop.
AutoNext Take
Lotus arriving in Poland with the full range rather than a single halo model is the smart move. The Emira gives enthusiasts the analogue sports car they actually want, while the Eletre and Emeya open the brand to the much larger pool of buyers who want a fast electric Lotus for daily use. Pairing that with an importer who has spent three decades looking after demanding luxury customers gives this launch a real chance of sticking, rather than fading the way niche-brand entries so often do.
