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The rebirth of the 3 Series in the electric era and a true technological leap for BMW
With the all-new BMW i3, BMW is not simply introducing another electric model. It is redefining one of the most important nameplates in its history. As the second model of the Neue Klasse, the i3 represents a clean-sheet rethink of the BMW 3 Series, translating five decades of driving dynamics, design and innovation into a fully electric future.
The i3 sits at the heart of BMW’s Neue Klasse platform, a next-generation EV architecture designed to deliver breakthroughs in:
efficiency
software integration
driving dynamics
digital user experience
At its core lies BMW’s sixth-generation eDrive technology, combining:
new high-density battery cells (round cell technology)
800-volt electrical architecture
advanced cell-to-pack battery integration
highly efficient electric motors
Powertrain: electric performance, BMW style
The first version to launch is the BMW i3 50 xDrive, featuring dual motors and electric all-wheel drive. Key performance figures:
345 kW (469 hp) system output
645 Nm of torque
dual-motor AWD configuration
Unlike traditional EVs focused purely on acceleration figures, the i3 is engineered around control, balance and consistency, core BMW principles. Power delivery is immediate yet progressive, with torque distribution constantly optimized between front and rear axles to ensure:
maximum traction
precise cornering
stability under load
Range & charging: redefining long-distance EV usability
One of the most impressive aspects of the new BMW i3 is its long-distance capability.
Up to 900 km WLTP range
DC fast charging up to 400 kW
Up to 400 km of range added in just 10 minutes
These figures place the i3 among the most capable long-range EVs on the market, directly addressing one of the biggest barriers to EV adoption: range anxiety. Thanks to the new round-cell battery technology and improved energy density, BMW achieves:
higher efficiency
reduced weight
a flatter battery pack for improved packaging
Driving experience: Heart of Joy
BMW’s focus has always been driving pleasure and with the i3, that philosophy is taken to a new level. At the center of the experience is the “Heart of Joy”, a high-performance computing unit that controls key driving dynamics. Compared to previous systems:
10x faster processing speeds
ultra-fast response to driver inputs
seamless integration of powertrain, braking and chassis systems
This system works alongside three additional “superbrain” computers, forming a completely new electronic architecture that allows the car to react almost instantly to driver inputs. The result is:
more natural steering feel
smoother transitions between acceleration and regeneration
greater confidence at speed
Design: a modern interpretation of a classic
The new BMW i3 introduces a fresh design language while staying true to the DNA of the 3 Series. Key design elements include:
a 2.5-box silhouette with a long wheelbase
short overhangs for dynamic proportions
a sloping greenhouse for a coupe-like profile
flared wheel arches for a wider stance
At the front, BMW reinterprets its iconic identity:
the kidney grille merges with the headlights into a new light signature
the classic “four-eyed” look evolves into a more digital, integrated form
At the rear:
horizontal light elements emphasize width
clean surfaces reflect precision and technological progress
This is a design that feels both familiar and forward-looking exactly what a modern 3 Series should be.
Interior: driver-focused, digitally advanced
Inside, the BMW i3 fully embraces its electric architecture, delivering:
more interior space
a flat floor
improved passenger comfort
At the same time, BMW maintains its driver-oriented cockpit philosophy. The centerpiece is the new Panoramic iDrive, redefining how drivers interact with the car:
wide, immersive display layout
intuitive interface with minimal distraction
seamless integration of driving data, navigation and infotainment
The cabin blends:
high-tech minimalism
premium materials
strong ergonomic focus
Software & assisted driving: BMW Symbiotic Drive
The i3 introduces a new level of assisted driving with BMW Symbiotic Drive, representing a major step forward in:
driver assistance
human-machine interaction
real-time decision making
Combined with the new computing architecture, this system enables:
more natural driver support
predictive assistance
smoother transitions between manual and assisted driving
Bidirectional charging: energy ecosystem ready
The BMW i3 is designed not just as a vehicle, but as part of a broader energy ecosystem.
It supports:
Vehicle-to-Load (V2L)
Vehicle-to-Home (V2H)
Vehicle-to-Grid (V2G)
This allows the car to:
power external devices
supply electricity to a home
feed energy back into the grid
A key feature for future energy management and sustainability.
Positioning: what is the BMW i3 really?
The new BMW i3 is not just an electric sedan. It is:
the electric successor to the 3 Series
a technology flagship for BMW
a benchmark for long-range EV usability
a statement of BMW’s future direction
AutoNext Take
The new BMW i3 is one of the most important electric cars of the decade. Not because it’s the fastest. Not because it’s the most luxurious. But because it redefines what a BMW should be in the electric age.
With:
groundbreaking range
ultra-fast charging
a completely new software architecture
and a clear focus on driving pleasure
the i3 proves that electrification does not mean compromise, it means reinvention.














