140 Years. 140 Places: The new S-Class starts a world tour of 50,000 km

You do not celebrate 140 years of innovation with a static pressmap. You celebrate it on the road.

Following the world premiere of the latest Mercedes‑Benz S‑Class on January twenty nine, twenty twenty six, Mercedes‑Benz has sent three brand‑new S‑Class limousines out on an epic global journey of more than fifty thousand kilometres. Six continents. One hundred forty symbolic locations. And one clear message: one hundred forty years of Mercedes‑Benz is not a thing of the past, it is a story in motion.

From Stuttgart to the world and back

The campaign titled 140 Years. 140 Places is more than a marketing exercise. It is a transcontinental tribute to the brand’s history, which has its roots in Stuttgart.

The route connects historical milestones, iconic roads, global cities and markets where Mercedes‑Benz has left its mark. At each checkpoint, the new S‑Class is joined by classic models, current production cars and local fleet vehicles. This creates a continuous dialogue between past, present and future. The journey concludes in October 2026, back in Stuttgart, where it all began.

The S‑Class as a moving business card

For decades, the S‑Class has been the technological flagship of the brand. Innovations such as ABS, ESP, active safety systems and advanced infotainment solutions debuted here before filtering down to the rest of the range.

With this world tour, Mercedes positions the new generation once again as the benchmark in luxury, comfort and digital integration. It is no coincidence that this model takes centre stage. The S‑Class represents what Mercedes has been striving to do for one hundred forty years: stay ahead of its time.

Community first

What truly sets this world tour apart is the involvement of customers and fans. Along the route, spontaneous meet‑ups, club gatherings and exclusive showcases are organised. Mercedes‑Benz Club members are given the opportunity to experience the S‑Class up close, while social media and the official community platform follow the journey in real time. It is a classic Mercedes approach in a modern form, combining heritage with digital storytelling.

AutoNext analysis

In an era where launches are often limited to digital presentations and influencers, Mercedes‑Benz opts for something tangible: covering real distance.

50,000 kilometres is not a symbolic lap around the factory. It is a statement.
A brand that has existed for 140 years must keep moving.

The S‑Class is not just another model in this story. It is the brand’s calling card. And this tour reminds us that luxury is not only about materials or screens, but about presence.

140 years of innovation. 140 places. And an S‑Class that quite literally drives around the world.