Ferrari Tailor Made 12Cilindri

In Maranello, another boundary has been pushed.

With the Ferrari Tailor Made 12Cilindri, created exclusively for the South Korean market, Ferrari shows how far personalisation can go when tradition, technology and art truly meet.

This is not a special edition. This is moving art, born from nearly two years of intense collaboration between continents, cultures and disciplines.

The Tailor Made 12Cilindri represents the absolute pinnacle of Ferrari’s personalisation programme and proves that customisation in Maranello is no longer an options list, but a creative dialogue.

Three continents, one vision

This unique project brought Asia, Europe and North America together. From South Korea, five young artists contributed their vision on heritage, materials and contemporary culture. From Italy, Ferrari’s Styling Centre safeguarded the design language and technical integration. And from the United States, COOL HUNTING acted as a creative catalyst with a curatorial perspective on design, technology and cultural relevance.

The result is not a theme Ferrari, but a coherent interpretation of how local identity can flow seamlessly into Ferrari’s universal design DNA.

Yoonseul: paint as a living surface

The first impression is hypnotic. The bodywork is finished in Yoonseul, a newly developed transitional paint. The name refers to the Korean term for sunlight shimmering on water, and that is precisely the effect achieved here. Depending on the light, the colour shifts from green to violet, with blue accents that evoke both celadon ceramics and Seoul’s neon skyline.

This is not a gimmick but a technical masterpiece: an iridescent finish that adds depth, movement and emotion without disturbing the sculptural lines of the Ferrari 12Cilindri.

Interior: when craftsmanship is literally built in

Inside, Ferrari goes further than ever before. For the first time in its history, the brand integrates real artworks into the cabin.

Textile artist Dahye Jeong reinterprets traditional horsehair weaving techniques in an ultra-modern three-dimensional textile created specifically for Ferrari. The pattern appears not only on the seats and floor coverings, but also for the first time as a screen-printed element in the glass roof, allowing light and shadow to create a dynamic interplay while driving.

The highlight sits on the dashboard: a handwoven horsehair artwork made from ethically sourced Mongolian horsehair, fully integrated into the interior. This is not decoration. This is a museum-grade piece that moves in harmony with nine thousand five hundred rpm.

Transparency, white and sound as design

Artist Hyunhee Kim introduces transparency as an aesthetic statement. Her semi-translucent materials appear in the Scuderia Ferrari shields, wheel hubs, typography and even the Prancing Horse emblem, a first within Ferrari Tailor Made. Inside, this philosophy continues on the centre tunnel and a handcrafted plaque featuring calligraphy.

TaeHyun Lee complements this with his concept of white as depth and layering. His complex white paint technique results in something never seen before: white brake calipers and white shift paddles, both applied for the first time ever to a production Ferrari.

Finally, even sound becomes tactile. The duo GRAYCODE and translate the tone of the naturally aspirated V12 into a graphic visualisation on the bodywork, executed in a darker variant of the same Yoonseul paint. Sound becomes design. Emotion becomes form.