New Zeekr and Lotus showroom in Ghent opens its doors: a fresh hotspot for car enthusiasts

You didn't think Ghent was done welcoming new car brands to the city, did you? Last night the brand-new Zeekr and Lotus showroom officially opened its doors, and it immediately became clear that this is going to be a serious showroom placed at a strategic location. Premium electric cars, iconic sports car tradition and an unexpected guest that stole all the attention: the Donkervoort F22.

Ghent as a strategic location

The new Zeekr and Lotus showroom in Ghent is much more than an additional sales point. For both brands it is a strategic milestone. Zeekr wants to strengthen its European presence with a premium yet accessible environment. Lotus is in the midst of a transformation, from pure lightweight sports cars to electric performance models such as the Lotus Eletre and Lotus Emeya. Together under one roof a mix arises that works surprisingly well. Deinze was chosen as the showroom location. An ideal spot close to Ghent and Sint-Martens-Latem

You notice it as soon as you enter. On one side Zeekr presents its sleekly designed, Scandinavian-inspired electric models with minimalist design and a strong focus on software. On the other side stand Lotus's latest performance icons, where the iconic feeling of driving pleasure is combined with modern electric technology. The Eletre stands confidently as a banner of the new direction, while the Emira discreetly proves that combustion engines still have a place in the car world.

But the real star of the evening wasn't electric at all. Under the spotlights stood a Donkervoort F22, one of the most extreme lightweight performance cars ever built. Carbon fiber everywhere, an aggressive stance and a presence that drew the whole room to it. It created an unexpected but brilliant dynamic.

Why is this new Zeekr and Lotus showroom in Ghent so relevant? Because both brands are rapidly reinventing themselves in a changing market. Lotus is redefining lightweight performance in an electric world. Zeekr brings premium EV design and technology to a broader audience. And the presence of the Donkervoort F22 served as a perfect reminder that a love of cars comes in many forms. It was the ideal symbol for an evening where heritage, innovation and a touch of madness came together.

The message is clear. Ghent has gained a new destination for car lovers, EV fans and anyone curious about the future of mobility. With Zeekr and Lotus in Ghent, an essential gap in the infrastructure of both brands is being filled.