Genesis X Gran Convertible returns at Le Mans with a stronger Magma identity
Genesis is not just trying to look sporty at Le Mans. It is trying to look desirable.
Alongside its Hypercar presence, the Magma GT Concept and the Magma GT3 Concept, the Korean luxury brand is also bringing two evolved Genesis X Gran Convertible Concept models to the Le Mans Drivers’ Parade. Originally introduced at the 2025 Seoul Mobility Show, the open-top concepts now return with more striking colourways, stronger Magma references and a clearer sense of where Genesis wants its most exclusive luxury design language to go.
A grand convertible with real presence
The Genesis X Gran Convertible Concept is rooted in the architecture of the G90, which immediately gives it a different character from most modern concept convertibles. The long wheelbase gives the car a proper grand touring attitude, while the individual rear seats suggest that Genesis is not treating the second row as an afterthought.
Many modern four-seat convertibles are technically able to carry four people, but realistically designed around two adults and a bit of extra leather behind them. The X Gran Convertible feels more generous than that. It has the posture of a true luxury flagship, not just a coupe with its roof removed.
Magma without becoming aggressive
The most interesting part is how Genesis applies Magma influence to the X Gran Convertible. This is not a track car. It is not trying to become a convertible version of the Magma GT. It does not need a giant wing, fake aggression or an exaggerated motorsport costume to feel connected to the performance side of the brand.
Instead, the Magma references are more atmospheric. They appear through colour, material choices and a stronger visual link to Genesis’ growing motorsport presence. That makes the X Gran Convertible feel aligned with Magma without losing its own identity as a luxury concept.
A production car hiding in plain sight?
Genesis has not confirmed a production version of the X Gran Convertible. So for now, this remains a concept. But it does not feel like an impossible one. The proportions are dramatic, but not absurd. The G90 architecture gives the idea a believable foundation. The interior layout, with proper individual seating and a luxury-first approach, feels much closer to a real flagship than to a pure fantasy show car.
That is why this concept is so interesting. Genesis does not currently have the same heritage as Rolls-Royce, Bentley, Mercedes-Maybach or Aston Martin in the ultra-luxury open-top world. But the X Gran Convertible shows that it understands the codes: length, calm, craftsmanship, personalisation and presence.
AutoNext Take
The Genesis X Gran Convertible Concept might be the quietest Genesis story at Le Mans, but it may also be one of the most revealing. If Genesis ever puts something like the X Gran Convertible into production, it would not just be a beautiful convertible. It would be a statement that Genesis is no longer asking for permission to sit at the top table.
