MANSORY x Zeekr 9X: When luxury turns into noise
24/04/2026
A bold move… but not necessarily a good one
MANSORY has officially stepped into the Chinese EV space with the Zeekr 9X by MANSORY, and on paper, it should be a big moment. A high-performance hybrid SUV with 1,381 hp, wrapped in full customisation, targeting a new generation of luxury buyers. But here’s the uncomfortable truth: This isn’t evolution. This is escalation. And not in the right direction.
Design: more is no longer more
Let’s start with what MANSORY is known for: design. The Zeekr 9X gets the full treatment, aggressive styling, exposed carbon, oversized presence, and even rear-hinged “suicide doors”. And yet, instead of elevating the car, it feels like the opposite.
Because where premium design is moving toward cleaner surfaces, precision and restraint, MANSORY continues to push excess. Louder lines. More contrast. More visual weight. At some point, it stops being luxury…
and starts becoming visual noise.
24-inch wheels, maximum presence, minimum subtlety
The introduction of the new 24-inch FT.19 wheels reinforces that same philosophy. Yes, they’re technically impressive. Yes, they fit the scale of modern SUVs.
But they also underline the core issue: Everything is turned up to 11. And in 2026, that’s increasingly out of sync with where high-end design is heading.
Interior, craftsmanship or overkill?
Inside, MANSORY offers unlimited customisation: leather, carbon, bespoke materials everywhere. Technically impressive.
Visually? That depends entirely on restraint… which is rarely the goal here.
Because again, the question isn’t can you customise everything? It’s should you? And more often than not, the result feels like a showroom of options rather than a coherent design vision.
Performance, already maxed out
Interestingly, MANSORY leaves the powertrain untouched. And that’s probably the smartest decision they made. With 1,381 hp, 1,410 Nm and 0–100 km/h in 3.1 seconds, the Zeekr 9X doesn’t need more performance.
Which actually highlights a bigger shift: In the EV era, performance is no longer the differentiator. Design is. And that’s exactly where this car becomes… debatable.
AutoNext Take
The real story, this move is strategic, but risky. Let’s not ignore the bigger picture. MANSORY moving into Zeekr isn’t random. It’s a clear play for:
the fast-growing Chinese luxury market
new-money buyers looking for bold, expressive design
customers who want to stand out at all costs
And in that context, this car makes perfect sense. But globally? It feels increasingly disconnected from what modern premium actually is.
The Zeekr 9X by MANSORY is extreme. Technically impressive. Impossible to ignore. But also increasingly outdated in philosophy. Because luxury today is no longer about showing everything you can do. It’s about knowing what to leave out. And that’s exactly where this car struggles.
