Pagani opens first official showroom in Monaco

This is exactly where Pagani should be.

Pagani and Monaco always felt like they belonged together. One is a tiny universe of extreme craftsmanship, impossible materials and obsessive detail. The other is a tiny universe of wealth, collectors, supercars and automotive theatre. So the opening of Pagani de Monaco, the first official Pagani showroom and after-sales service centre in the Principality, feels less like an expansion and more like something that was always supposed to happen.

The new showroom is located at 24 Avenue de Fontvieille and was officially inaugurated on 9 May 2026 in the presence of Horacio Pagani, alongside BPM Group founder Patrick Bornhauser, BPM Exclusive director Guido Giovannelli, customers and several automotive figures.

The Huayra Codalunga Speedster took centre stage

For the opening, guests were shown the Pagani Huayra Codalunga Speedster, one of the brand’s most exclusive modern creations. Limited to just 10 units worldwide, the Codalunga Speedster is inspired by the racing cars of the 1950s and 1960s and built around Pagani’s obsession with lightness, proportion and timeless surfacing.

The Codalunga Speedster represents exactly what separates Pagani from almost everyone else. It is not only about numbers, noise or price. It is about the way the object feels before it even moves. Long-tail proportions, exposed craftsmanship, old racing references and modern carbon precision all working together.

More than a showroom

The new Monaco location is not just a place to display cars. It also includes official after-sales support, which matters in this world more than people sometimes realise. Pagani customers are not simply buying a car; they are entering a long-term relationship with the brand, the factory and the entire Pagani ecosystem.

A dedicated configurator also allows clients to personalise future cars in detail, reinforcing the level of individualisation for which Pagani is known.

Why Monaco makes perfect sense

Monaco is one of Europe’s most important automotive microclimates. The density of collectors, rare cars, private events and Riviera-based owners is almost ridiculous. For Pagani, having a real official presence there means more than selling cars. It means serving existing owners, welcoming future clients and placing the brand exactly where its customers already live, drive and gather.

BPM Exclusive is also not new to this world. The group already represents several prestige and sports car brands in Monaco and lists Pagani of Monaco and Service Pagani of Monaco within its network.

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A Pagani showroom in Monaco feels almost too obvious, but that does not make it less important. Monaco is one of the few places in the world where a Huayra Codalunga Speedster does not feel completely out of context. It is rare, theatrical, expensive, hand-built and slightly unreal. In other words: perfectly at home.

Photos by Arnaud Taquet.