Polestar plans biggest model offensive ever but the halo roadster will have to wait

From niche brand to fully fledged premium EV player

Polestar is positioning itself ever more clearly as an independent performance brand, separate from Volvo, with its own design DNA and a strong focus on driving dynamics. The coming years will be decisive. The roadmap looks as follows:

• Polestar 5: deliveries start in summer 2026

• New variant of the Polestar 4: late 2026

• Completely new generation Polestar 2: early 2027

• Polestar 7: launch in 2028

CEO Michael Lohscheller describes this as “the largest model offensive in our history” and is explicitly targeting the core of the EV market, where both volume and margins are found.

Polestar 5: the new halo model (for now)

The Polestar 5 will become the technological flagship. A four‑door Grand Tourer built on a bonded aluminium platform, with clear performance ambitions. The model is intended to position Polestar as a serious contender in the upper segment.

Polestar itself refers to it as the brand’s halo car. But that status is relative. Anyone who remembers the spectacular Polestar O2 Conceptknows that another model is waiting in the wings, one that truly makes hearts beat faster.

What about the Polestar 6

The production version of the O2 Concept, officially named Polestar 6, was originally announced for 2026. That will not happen.

According to Polestar, the focus first shifts to the volume models: the new Polestar 4 variant, the successor to the 2, and the launch of the 7. Only after that does the roadster come into play. Realistically, that means not before 2028.

This increasingly makes the Polestar 6 the EV equivalent of the Tesla Roadster: hugely promising, but repeatedly delayed. Still, its potential remains impressive. The concept spoke of:

• 884 hp

• 900 Nm

• 0–100 km/h in 3.2 seconds

• Electronically limited to 250 km/h

With an expected price of around €200,000, it would become the most expensive Polestar ever.

New Polestar 4: estate meets SUV

Also interesting is the newly announced variant of the Polestar 4. According to the brand, it combines “the space of an estate with the versatility of an SUV”.

In other words, a raised electric shooting brake or crossover wagon. A distinctly Scandinavian interpretation of practical design infused with performance DNA. That Polestar is targeting European tastes here is no coincidence.

Strategy: realism over dream cars

Polestar is clearly choosing scalability and profitability. The Polestar 7 is meant to take the brand into Europe’s largest EV segment in 2028: compact premium SUVs. That segment accounts for roughly one third of all BEV sales.

Instead of launching an exotic roadster first, Polestar is prioritising market share. Understandable. But less sexy. And that is precisely why the Polestar 6 remains so important. Every performance brand needs a halo. Not for volume, but for image. For identity. For emotion. The Polestar 5 fulfils part of that role. The 6 would complete the picture.

AutoNext take

Polestar proves it is no longer a niche project, but a brand with clear growth ambitions. The product planning is logical, commercially sound and strategically smart.

But honestly? We are still most excited about that open two‑seater. Because in a world full of electric SUVs, you occasionally need something that exists purely to ignite desire.