Did you know? Porsche once built a 911 Turbo S so exclusive only 10 people could buy it
05/04/2026
All you had to do was live in China to buy one.
Back in 2011, Porsche celebrated ten years of official presence in the Chinese market with a special model that many enthusiasts have largely forgotten: the Porsche 911 Turbo S 10 Year Anniversary Edition. Based on the Porsche 911 (997) Turbo S, this rare collector’s piece was limited to just ten units worldwide, each featuring its own numbered plaque and a distinctive specification created specifically for the Chinese market.
A 911 finished in Gold Bronze Metallic
The most striking feature of the anniversary model was its unique Gold Bronze Metallic paint. It’s a colour that instantly sets the car apart from any standard 997 Turbo S and perfectly reflects the symbolism of prestige and prosperity often associated with gold in Chinese culture.
To create visual contrast, Porsche combined the metallic gold body with matte black carbon fibre components, including:
the front hood
the rear wing blade
the tailgate
the side mirrors
The car also featured 19-inch gloss black wheels inspired by the iconic Fuchs design, giving the anniversary model a subtle link to Porsche’s heritage.
Inside the cabin, the theme continued with black leather, Alcantara and carbon fibre accents, complemented by elegant gold stitching throughout the interior. The seats carried the embroidered inscription “10 Year Anniversary Edition”, while special floor mats and unique badging reinforced the exclusivity of the model.
Performance identical to the Turbo S
Under the skin, Porsche wisely left the engineering untouched. That means the anniversary model retained the formidable mechanical package of the 997-generation Turbo S. Power came from a 3.8-liter twin-turbocharged flat-six engine, producing 523 hp and 700 Nm of torque (with overboost).
Paired with Porsche’s seven-speed PDK dual-clutch transmission and all-wheel drive system, performance was exactly what you would expect from one of the most capable 911s of its era. Acceleration from 0 to 100 km/h takes just 3.1 seconds, while top speed reaches approximately 315 km/h. Even more than a decade later, those figures remain seriously impressive.
China’s growing importance for luxury brands
In the early 2010s, China was rapidly becoming the most important growth market for luxury and performance brands. Manufacturers were beginning to realise that Chinese buyers were not only enthusiastic about high-end cars, they were also extremely receptive to limited editions and highly personalised models.
Porsche was far from alone in exploring this strategy. Other manufacturers soon followed with China-exclusive models and bespoke editions aimed at the country’s rapidly expanding group of wealthy collectors.
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Today, China is not only the world’s largest car market, but also a major driver of electric vehicle innovation and luxury car demand. But fifteen years ago, the situation was very different.
The 911 Turbo S 10 Year Anniversary Edition is a fascinating snapshot of that moment in time, when global brands were still discovering the enormous potential of the Chinese luxury market. What makes this model particularly interesting is that Porsche didn’t simply add a badge or a colour package.
Instead, it created a genuinely rare collector’s item, limited to just ten units worldwide. In today’s era of mass-produced “special editions,” that level of exclusivity feels almost refreshing.
