Mercedes C-Class Electric gets European pricing and BMW should pay attention

And this is a very important car for Mercedes.

Mercedes has quietly opened the configurator for the new C 400 4MATIC Electric, giving us one of the clearest looks yet at where the fully electric C-Class will sit in Europe. And the answer is simple: right in the territory where BMW, Audi and Tesla will have to pay attention.

In Belgium, the C 400 4MATIC Electric starts from €67,034, while the German configurator shows a starting price of €67,711. That puts the electric C-Class firmly in premium territory, but not in the unreachable luxury zone. For a car with this level of range, performance and technology, that pricing is going to make the segment very interesting.

The first electric C-Class starts strong

For now, the C 400 4MATIC Electric is the only fully electric version available in the configurator. It comes with 360 kW, or 489 hp, sent to all four wheels through 4MATIC all-wheel drive. The sprint from 0 to 100 km/h takes 4.0 seconds, which makes this not just an efficient long-distance sedan, but a genuinely fast one.

The battery has a usable capacity of 94 kWh, and Mercedes claims a WLTP range of up to 760 km, depending on specification and market. In Germany, the listed WLTP figure is 753 km, with a combined energy consumption of 14.3 kWh/100 km. In Belgium, the figure is listed at 14.2 kWh/100 km. Those are strong numbers. Especially for a car that still needs to feel like a proper C-Class rather than just another electric sedan with a familiar badge.

Range is clearly the main weapon

The most important figure here is not the 489 hp. It is the range. A fully electric C-Class with around 750 to 760 km WLTP range moves the conversation beyond “can I live with this?” and into “why would I still need anything else?”

That matters in Europe, where long-distance usability remains one of the biggest psychological barriers for buyers moving from diesel or plug-in hybrid to fully electric. A C-Class that can realistically cover serious mileage between charges gives Mercedes a powerful argument, especially for company car drivers and premium private buyers.

Of course, range will depend heavily on wheels, packages and aerodynamics. Larger wheels and sportier styling will likely reduce the official figure, while the most efficient versions will remain the choice for those who care more about distance than visual drama.

A premium EV that still follows the C-Class logic

Mercedes appears to be positioning the C-Class Electric not as a separate futuristic object, but as part of the broader C-Class family.

The combustion C-Class continues to exist, while the electric version enters the same universe with its own drivetrain, technology and design identity. This is similar to what Mercedes has already done with other models, where electric and combustion versions coexist rather than fully replacing each other overnight.

Inside, buyers can expect Mercedes’ latest digital interface, with the MBUX Superscreen available from the lower versions and the full Hyperscreen available as an option or included depending on trim level. As always with Mercedes, the base price is only the beginning. Add larger wheels, AMG styling, MANUFAKTUR paint, premium interior options and technology packages, and the final price can rise quickly.

The BMW i3 fight is coming

The timing is important. BMW is preparing its new electric 3 Series-era offensive with the upcoming Neue Klasse-based i3, and Mercedes is now giving a clear signal that it does not intend to let that segment go uncontested.

This could become one of the most important premium EV battles in Europe. Not because these are the most expensive electric cars, but because they sit in the core of the premium business market. The C-Class and 3 Series have defined the executive sedan segment for decades. If that fight moves fully electric, the winner will influence how many European buyers make the switch.

More versions will matter

The C 400 4MATIC Electric is clearly positioned as a strong opening version, but the broader range will decide how competitive the model becomes.

If lower-powered versions follow with the same 94 kWh battery, the real sweet spot could be a rear-wheel-drive model with less power and even more range. A version capable of approaching or exceeding 800 km WLTP would be extremely powerful from a market perspective, especially if priced more aggressively.

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At around €67,000, the C 400 4MATIC Electric is not cheap, but it also does not feel absurd when you look at the numbers. Nearly 490 hp, all-wheel drive, a 94 kWh usable battery and around 760 km WLTP range is a serious package.

The bigger question is whether Mercedes can make it feel emotionally stronger than the old EQ models. Because range and screens will get people interested, but design, comfort, efficiency and real-world usability will decide whether this car becomes a proper C-Class successor or just another premium EV.

And of course, the competition with BMW will be fascinating.