Alfa Romeo and Maserati now answer to the same boss at Stellantis
Two of Italy's proudest badges are now steered by one hand
Stellantis has quietly reshaped who runs its two most storied Italian brands. From 1 July, Santo Ficili leads both Alfa Romeo and Maserati, taking sole charge of two names carrying huge history but facing very different battles. It is a boardroom story rather than a new car, but for anyone who cares about these brands, it matters.
Who is going where
The headline change is that Santo Ficili, already CEO of Alfa Romeo, has now added the top job at Maserati, so one executive oversees both Italian premium marques. Elsewhere, Luca Napolitano takes over as Head of Stellantis &You Sales and Services, the group's retail and services arm. Both men report to Emanuele Cappellano, COO for Enlarged Europe and European Brands. The changes took effect on 1 July 2026.
The end of an era for Imparato
The reshuffle is prompted by the departure of Jean-Philippe Imparato, who is leaving Stellantis after 36 years with the company. Cappellano paid warm tribute, calling Imparato a true example of how to combine passion with business and praising his human and professional value. That is a big loss of experience, and the new line-up is designed to keep continuity in these key areas as he steps away.
Two brands, two very different jobs
Putting Alfa Romeo and Maserati under one boss is meant to coordinate Stellantis's two Italian premium ambitions while keeping their identities and positioning separate. It is a delicate task, because the two face very different challenges. Alfa Romeo is in the middle of a transformation built around electrification and a wave of new products, while Maserati needs to regain commercial momentum and strategic clarity in a luxury market that is changing fast. One person now has to steer both.
AutoNext Take
Combining leadership of Alfa Romeo and Maserati can be read two ways. Optimistically, a single vision could bring welcome coherence to Stellantis's Italian premium plan and let the two brands share resources without blurring together. Less optimistically, both are demanding turnaround jobs in their own right, and asking one executive to fix them simultaneously is a huge workload that risks one brand getting less attention than it needs. Maserati in particular has been searching for direction, so the coming months will show whether this is smart streamlining or a stretched compromise. We are watching with fingers crossed for two brands we would hate to see fade.
It is a pivotal time for Maserati, which has been seeking a turnaround under Stellantis, even as it keeps the flame alive with cars like its manual Nettuno V6 supercar. The wider industry is reshaping its Italian jewels, with Volkswagen reportedly weighing the sale of Lamborghini and Ducati.
