Maserati returns to The Netherlands

From Louwman to Van Mossel: end of one chapter, start of a new era

That Louwman Exclusive no longer saw a future with Maserati didn’t come as a complete surprise. Volumes were limited, the model range was in transition, and within Stellantis the focus lay elsewhere. But the withdrawal did leave a gap.

With Van Mossel, Maserati now chooses scale, structure and international firepower. Van Mossel will be responsible for:

• the sale of new Maserati models

• maintenance and aftersales

• Maserati Approved / pre-owned vehicles

This once again covers the full customer journey, something crucial for a premium brand that needs to rebuild customer confidence.

The Luxembourg case as a blueprint for the Netherlands

The partnership didn’t come out of nowhere. In Luxembourg, Van Mossel had already taken its first international step when Van Mossel Autopolis acquired the existing Maserati dealership from Garage Intini on 1 October 2025.

That Luxembourg acquisition proved to be the perfect test case. The model worked, the brand experience remained intact, and the operation turned out to be scalable. Expanding to the Netherlands is therefore a logical next step.

With Maserati, Van Mossel’s international portfolio now grows to 50 automotive brands, an impressive number that clearly shows how broad and strategic the group operates today.

Two locations, two strategies: Amsterdam and Breda

Amsterdam: pragmatic and volume‑oriented

In Amsterdam, Maserati will be housed at Pieter Braaijweg, in an existing Van Mossel facility where MG, Citroën and DS are already present, complemented by Van Mossel Exclusive Occasions.

The location will get a visual upgrade to meet Maserati’s corporate identity, but let’s be honest: an MC20 next to a Citroën C3 remains a jarring contrast. At the same time, it’s realistic. Maserati simply doesn’t generate the volume to justify a fully standalone flagship in the Netherlands.

Breda: Italian House with emotion

In Breda, Van Mossel is taking a different approach. There, Maserati becomes part of the Italian House: a concept bringing together Alfa Romeo, Lancia, Fiat, Abarth and Maserati.

A bit of Lake Como along the A16, so to speak. This will undoubtedly be the location where the brand experience is strongest. Less rational, more emotional, exactly what Maserati needs.

Both locations will offer sales, service and aftersales, so customers no longer need to rely on outdated facilities or cross the border.

What does this mean for Maserati in the Netherlands?

The timing is no coincidence. Maserati is in the middle of a strategic repositioning:

• electrification with Folgore models

• renewed focus on design, performance and exclusivity

• less volume, more margin and brand value

With Van Mossel, Maserati gains a partner that:

• has experience with premium and luxury

• is operationally rock‑solid

• thinks European, not local

This is also confirmed by Eric Berkhof, CEO of Van Mossel Automotive Group:

“With Maserati, we are adding a brand that radiates pure passion and Italian elegance. This partnership gives us the opportunity to offer a unique experience to customers seeking exclusivity and innovation.”

And Maserati echoes that confidence. Julien Brunet, General Manager Maserati West Europe:

“The appointment of Van Mossel will strengthen Maserati’s position and presence in the Netherlands, building on the strength, reliability and experience of a partner that knows how to convey our brand experience.”

Our analysis: not a perfect solution, but the right one

Is this the ultimate Maserati solution for the Netherlands? No.
Is it the best possible solution right now? Absolutely.

A standalone Maserati showroom in the Netherlands is economically unrealistic. What is realistic is a stable dealer partner with international clout, a solid service network, and enough willingness to invest so the brand doesn’t wither away.

Van Mossel isn’t a romantic choice — it’s a strategic one.

For Maserati, this is not an endpoint but a restart. And if the upcoming models deliver what they promise, this may very well be the beginning of a quieter but far healthier comeback of the Trident brand in the Netherlands.