Zeekr's 9X lands at €119,500, nearly double its Chinese price
The 9X price Zeekr withheld in July is in, and it is nearly twice China's
When Zeekr confirmed the 9X for Europe on 29 July it gave every figure except the one that mattered. That number is now on the order books: €119,500 in Germany and France for the single Ultra AWD trim, €121,000 in Belgium and €123,000 in the Netherlands, with first deliveries between December and March. In China the very same twin-motor, 55 kWh Ultra has been on sale since September 2025 at 485,900 yuan.
Zeekr 9X Ultra AWD: one trim, €119,500 in Germany and France, deliveries from December
Zeekr sells the 9X in Europe as one fully loaded car, the six-seat Ultra AWD, with a Black Line pack taking the German price to €126,500. The Belgian list is €121,000, and the only options of note are 22-inch Monoblock wheels at €1,200, a body-colour grille at €2,000 and caramel Nappa leather at €1,600; the Dutch price is €123,000. Standard equipment includes air suspension, a 32-speaker Naim system, a 17-inch OLED that drops from the roof for the second row, and a fridge. Orders are open now, and Zeekr Europe puts customer deliveries between December 2026 and the end of March 2027.
The same 660 kW Ultra costs 485,900 yuan in China, about €62,500 this week
China's 9X range launched on 29 September 2025 in four trims: Max at 465,900 yuan, Ultra at 485,900, Hyper at 559,900 with a 70 kWh battery, and a tri-motor 1,381 hp flagship at 599,900. Europe's car is the Ultra: two motors, 660 kW, 55 kWh. At the European Central Bank's 7.78 yuan to the euro on 11 September that is €62,455 against €119,500, a factor of 1.9. Strip out VAT, 19% in Germany and 13% in China, and the ratio is still 1.8. The 10% EU import duty on a hybrid explains ten points of it. The rest is margin, and Zeekr can afford it: the 9X led China's SUV segment above 500,000 yuan for seven consecutive months, with 61,965 delivered by early June. Its Geely stablemate Lotus runs the same playbook in reverse, selling a China-only Emeya 900 Gold €43,000 below the German car.
A range extender keeps the 9X at 10% duty, not the 28.8% Geely's EVs pay
The 9X reaches Europe as what Zeekr calls a Super Hybrid: a 280 hp 2.0-litre turbo that mostly works as a generator, two motors, a 55.1 kWh battery on a 900 V system that charges from 10 to 80% in 9.5 minutes at up to 330 kW, 179 km of WLTP electric range and 737 km combined. That drivetrain is also a customs decision. Since October 2024 a battery-electric Geely product pays 18.8% countervailing duty on top of the 10% import tariff; a plug-in or range-extender hybrid pays the 10% alone. Brussels has been preparing duties on Chinese plug-in hybrids too since June, and Automotive News reported this week that Lotus, the Geely brand that shares Zeekr's Belgian showroom near Ghent, is weighing whether to absorb them itself. Zeekr has not said what it would do with a €119,500 car.
At €119,500 the 9X out-prices a BMW X7 xDrive40d and a Porsche Cayenne Electric
In Germany a BMW X7 xDrive40d starts at around €108,000; in the Netherlands the electric Porsche Cayenne opens at €109,900 against the 9X's €123,000. What the Zeekr brings to that company is 897 hp and 935 Nm, 0 to 100 km/h in 4.1 seconds, a 5.24-metre body on a 3,169 mm wheelbase, six individual seats and 677 to 2,148 litres of luggage space. What it also brings is 2.9 tonnes of kerb weight, a version Europe gets with one motor fewer than China's flagship, as we set out when the European reveal landed in July, and a badge whose German deliveries only began in February.
Monaco Yacht Show, 23 to 26 September, is the launch pad, not a motor show
Zeekr sponsors the Upper Deck Lounge and the closing evening of the Monaco Yacht Show from 23 to 26 September, and parks two cars at the Antibes Yacht Club from 17 to 21 September as the French order books open. The design comes from Geely's Gothenburg studio under Stefan Sielaff, formerly Bentley's design director, which is the part of the pitch Zeekr Europe boss Lothar Schupet leans on hardest. Belgian buyers order through the network Zeekr shares with Lotus outside Ghent.
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Zeekr has not priced the 9X against the Range Rover. It has priced it against its own Chinese customers, and charged Europe almost twice as much. VAT and the 10% tariff account for a fraction of that gap; the remainder is a bet that a buyer in Munich or Utrecht will never convert 485,900 yuan. Range Rover and BMW carry a premium over their home markets because the badge has decades behind it. Zeekr is asking for the same premium with a badge that reached German driveways seven months ago.
The Commission's plug-in hybrid duties are the date to watch. If they arrive before the first 9X is delivered in December at anything like the 18.8% Geely's electric cars carry, Zeekr can absorb every cent and still clear well over €25,000 more than a Chinese buyer pays after tax. Our expectation is that the €119,500 sticker survives to the end of the first quarter of 2027 untouched, and that if anything moves it is the Chinese list price, downward, at Zeekr's next domestic price round.
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